Marketing of innovation
Bachelor of Honor
Record #198

Course

Marketing of innovation

Keywords

Marketing, New products and services, Lauching new products, Innovation

Contents

The objective is to address best practices for Marketing of Innovation : key concepts, marketing methods and tools for new products development.

Degree

Bachelor of Honor

Curriculum

Economics

Skills

Identify segmentation criteria, target groups of consumers, define a consistent and attractive market positioning
Develop a marketing plan : product, price, communication, retail

Teaching

Florence Durieux - PR - Hourly volume: 21h

Hourly volume - Lectures

21h

Teaching methods

Campus-based teaching

Semester

2