International Marketing
Bachelor of Honor
Record #225

Course

International Marketing

Keywords

Marketing, International, Standardisation, Adaptation, Global, Local, Glocal

Contents

The objective of this course is to provide a presentation of strategic choices about international marketing strategy and operational choices about international mix marketing. At each stage, it is important to be able to identify the components which can be standardized or adapted.

Degree

Bachelor of Honor

Curriculum

Management

Skills

Broad market and cultural understanding
Customer need and behavior identification
Product development and delivery
Branding techniques
Pricing
Communication strategies across all media

Teaching

Florence Durieux - PR - Hourly volume: 24

Hourly volume - Lectures

24

Hourly volume - Tutorial classes

36

Teaching methods

Campus-based teaching

Semester

1