How to launch a new product
Master of Management
Record #294

Course

How to launch a new product

Keywords

Launching, Innovation, New product, Crisis management

Contents

The objective of the course is to address the issues of launching new products. We begin with a theoretical study of the process of launching innovation and managing product withdrawal/recall. Students then apply the theoretical elements to a case study.

Degree

Master of Management

Curriculum

Management

E.C.T.S.

2

Skills

teamwork
capacity for initiative / creativity

Teaching

Florence DURIEUX - PR - Hourly volume: 14

Hourly volume - Lectures

14

Hourly volume - Tutorial classes

21

Teaching methods

Campus-based teaching

Language level required

Not specified

Semester

2