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Marketing
Bachelor 3rd year
Record #95

Course

Marketing

Keywords

Marketing ; Brand ; Marketing Mix ; Consumer behaviour ; SWOT

Contents

Theoretical learning
Practical exercices and Case Studies
Digital contents in the platform eCampus

Degree

Bachelor 3rd year

Curriculum

Economics and Management

E.C.T.S.

5 ECTS

Skills

Understanding marketing process, carrying out a marketing diagnosis, making recommendations on marketing actions in line with the marketing strategy

Teaching

Valérie NICOLAS-HEMAR - Maître de conférences - Hourly volume: 33 heures CM + 12 h x 2 TD
Dorsaf Fehri Belaid - Enseignante vacataire - Hourly volume: 12 h x 3 TD

Hourly volume - Lectures

33

Hourly volume - Tutorial classes

12

Teaching methods

Campus-based teaching

Language level required

B2 - Vantage or upper-intermediate

Semester

2