Marketing
Marketing ; Brand ; Marketing Mix ; Consumer behaviour ; SWOT
Theoretical learning
Practical exercices and Case Studies
Digital contents in the platform eCampus
Bachelor 3rd year
Economics and Management
5 ECTS
Understanding marketing process, carrying out a marketing diagnosis, making recommendations on marketing actions in line with the marketing strategy
Valérie NICOLAS-HEMAR - Maître de conférences - Hourly volume: 33 heures CM + 12 h x 2 TD
Dorsaf Fehri Belaid - Enseignante vacataire - Hourly volume: 12 h x 3 TD
33
12
Campus-based teaching
B2 - Vantage or upper-intermediate
2